by Vanja Jocic couture hats label was founded in 2016 after Vanja decided to honor her creative energy and swap a corporate office for a creative studio. After learning the craft of hat making in London, Vanja settled in Geneva, Switzerland, where she designs and handcrafts all by Vanja Jocic couture hats using traditional couture hat making techniques, tools and the finest materials aiming to preserve and nurture hat making craftsmanship. 

by Vanja Jocic couture hats are designed with classic shapes and timeless colors and textures keeping in mind the latest season colors and trends, giving you the opportunity to enjoy wearing a quality, unique hat for many seasons to come.

In addition, by Vanja Jocic couture hats fosters collaborations aiming to bring craftswoman from across the globe closer together through design and realisation of new products. These collaborations project's aim is to preserve traditional crafts and are realised by craftswoman.  

Experience by Vanja Jocic creations and have fun!