I am Vanja Jocic, the creative energy behind the label. I am an Australian girl of Bosnian heritage. I had an interest in fashion from an early age, recalling spending many summer vacations redesigning my mother’s clothes into summer dresses and making clay jewelery in the kitchen oven.

After spending many years building a corporate career, I decided to honor my creative energy and swap a corporate office for a creative studio. I had a privileged opportunity to learn the craft of millinery at Prudence Millinery studio. After living in London, Melbourne and Rio de Janeiro, decided to call Geneva home.

In 2016 I started by Vanja Jocic couture hats label, designing and making functional, practical and comfortable hats, designed for independent, elegant, contemporary women. by Vanja Jocic couture hats are designed and handcrafted in Geneva, Switzerland using traditional couture hat making techniques, tools and the finest materials to achieve the highest quality.

by Vanja Jocic couture hats are designed with classic shapes and timeless colors and textures keeping in mind the latest season colors and trends, giving you the opportunity to enjoy wearing a quality, unique hat for many seasons to come.

Experience by Vanja Jocic creations and have fun!